I spent 10+ years in digital strategy across Fiserv, BentoBox, and Rent-A-Center — shipping real systems for real operators. When I started looking at the roofing industry, the same pattern kept showing up: generic AI demos from people who'd never ridden in a service van or read a HAAG report.
The first roofing inspection I sat through made it obvious. Damage assessment was a half-day write-up. Every shop hand-typed Xactimate codes. Every adjuster wanted to see HAAG classifications the contractor didn't have a system for. So we built one.
That's Riptide Roof Diagnose — AI roof damage reports in 30 seconds, with state-specific code citations across 14 states (FBC, ORC, CRC, RCNYS, 780 CMR + more; IRC default elsewhere) and HAAG-aligned findings. Priced like software (from $99/month), built for the people who actually read the report.
The product leads. Every line of code we write is in service of one outcome: a report the adjuster can act on quickly.